AWARDS
THE RESEARCH AGENCY’S FAVOURITE ADS SURVEY
Voted ‘AUSTRALIA’S #1 FAVOURITE TV AD’ | Look on the Fried Side of Life, KFC
Australia’s inaugural Favourite Ads Survey – conducted by independent research agency TRA – gathers responses from over 1,250 Australians aged 18 to 60, to understand which advertising comes to mind easily for consumers, and the nature of their positive feelings and associations of the brand. KFC’s Look on the Fried Side of Life came out as the number one TV ad campaign for Australians.
MUMBRELLA COMMSCON AWARDS 2024
Awarded ‘HIGHLY COMMENDED’ in Best Non-Traditional Business Opportunity' | ‘Another One Fights the Dust’, Lung Foundation Australia
EFFIE AWARDS 2022
Awarded ‘FINALIST’ in Seasonal Marketing (Asia Pacific Effies) | ‘Christmas in July’, KFC
EFFIE AWARDS 2021
Awarded ‘GOLD’ in Sustained Success (Asia Pacific Effies) | KFC
Awarded ‘SILVER’ in Long Term Effects (Australian Effies) | KFC
Awarded ‘BRONZE’ in Brand Story (Australian Effies) | KFC
Recognition received for the work on KFC’s long term brand success, which includes the brand platform ‘Look on the Fried Side of Life’, along with the campaigns ‘Did Someone Say KFC?’ and ‘Shut Up and Take My Money’.
OGILVY VALUE AWARDS 2021
Awarded ‘ETERNAL CRAFT’ value
Received for outstanding quality or work and dedication to craft throughout the year.
PREMIER’S MULTICULTURAL COMMUNICATIONS AWARDS 2020
Awarded ‘AGENCY CAMPAIGN OF THE YEAR’ | ‘Speak Out’, Australian Government
The NSW Domestic Violence campaign, was rolled out across Arabic, Chinese, and Indian communities to increase awareness of Domestic and Family Violence (DFV) and to encourage victim-survivors to seek help. Overall, the campaign helped to educate vulnerable migrant communities on DFV and about in-language support.
Brands
Resumé
SENIOR ART DIRECTOR // Ogilvy, Sydney
Nov 2016 – May 2026
Transforming both global and national brands by overseeing the conception and implementation of platforms, ad campaigns, and brand guidelines, with work spanning across everything from through-the-line advertising, OOH, print, digital, design language, all the way through to customer experience, packaging, earned media and PR.
Overseeing creative work liasing with junior creatives, directors, photographers, post-production houses, and agency partners.
Raising agency profile through trade press, award wins, case studies, and helping to foster a creative environment.
Member of the AUNZ Diversity Council and WPP Unite LGBTQ+ group, overseeing diversity initiatives across the company network.
Clients include: Kawai, KFC, Coca-Cola, Nestlé, Palmolive, Primo, Uncle Tobys, Lion Craft Beer, American Express, The Australian Museum, ALDI, Wendy’s, Maltesers, Actuaries Institute, ING, CPA Australia, Optus, IBM, Philips, Westfield, Marie Claire, QV, Lung Foundation Australia, Bowel Cancer Australia, University of Queensland, The Australian Space Agency, Department of Health, Transport NSW, The Australian Passport Office, Department of Communities & Justice, Rainbow Giving Australia.
TUTOR // AWARD School, Sydney
Mar 2024 – Aug 2024
Tutored 10 students on a 12-week course in creative ideation and concepting for advertising, including OOH, print, TV, radio, social media, digital marketing, direct marketing, PR, integrated campaigns and commercial creativity.
Cannes Lions School, Virtual
May – Oct 2024
Graduated with 3x Nano MBAs
Graduated from three on-demand courses in Creative Thinking, Copywriting, and Storytelling.
ADMA Creative School, Sydney
Aug 2017– Oct 2017
Graduated from a 10-week intensive course learning about idea generation, art direction, copywriting, and advertising across various channels.
DESIGNER // Spinnaker, London
Jan 2016 – Jul 2016
Designing for predominantly entertainment brands across motion design, social media, as well as print and direct mail.
Clients include: Sony Pictures, Universal Music, Bord Bia Irish Food Board, HiPP Organic.
JUNIOR DESIGNER // Them, London
Aug 2014 – Jan 2016
Designing for predominantly health and hospitality brands across social media, print and direct mail.
Artworking final designs for print-ready production.
Clients include: Johnson & Johnson, Bupa, Wilkinson Sword, Vintage Inns,
Sizzling Pubs, NHS, Wilkinson Sword, Dentsply.
The University of the West of England, Bristol
2011 – 2014
Awarded 2:1
Graduated a three-year program with Bachelor of Arts (Honours) in Graphic Design.
The Coffee Art Project
2014
Exhibited at Old Truman Brewery, London
Published in This & That Collective Magazine
Illustration work exhibited in Brick Lane at the London Coffee Festival as part of UK Coffee Week. The work was auctioned off with proceeds going to the Project Waterfall charity organisation.
Sights and Sounds, Taiwan International Student Design Competition
2013
Awarded Honourable Mention
Exhibited at Eslite Building, Taipei
Placing in the Top 10 amongst over 3800 entries, my submission was the first entry from the University of the West of England to be awarded in the prestigious student design competition.
National Taiwan Normal University, Taipei
2013
Graduated an International Exchange program in Visual Communication, Illustration and Film Music Technology Production.
University of the Creative Arts, Epsom
2011
Awarded Merit
Graduated with Foundation Diploma in Art & Design, specialising in Graphic Design and Illustration.
What they say
“Alex is a rare breed of art director. One who truly cares about the work from start to finish. One that can bring his ideas to life with his skills “on the tools” whether that be Adobe CS or a pencil in hand. One that has the patience and persistence with clients to ensure the best work gets made. And one that listens, shares, thinks, adapts and genuinely considers the team around him. In short, he’s a gun. An asset to any creative department as a professional and a person.”
“He’s passionate about his craft and is really driven to improve himself. I love that he thinks deeply about the ‘why’ of what he’s doing and always has a rationale for the choices he’s made. But, he’s not wedded to his decisions and listens carefully to feedback and then willingly explores how he can make the work better. He’s also an excellent communicator and is brilliant at rallying people together to make complex projects come together smoothly.”
“While being an incredible designer (both above and below the line) Alex is simultaneously a strong, confident conceptual creative who is more than capable of generating award-worthy ideas.
He is ever the consummate professional, highly amiable and outgoing. Easy to talk to and even easier to work with, Alex is a valued commodity for any workplace. I cannot recommend him enough, both professionally and personally.”
“He’s a lovely boy. I’d hire him.”